Gaya APA

Keegan, W, J. (1991). Seri Pemasaran dan Promosi Pemasaran Global = Collection for Executive Global Marketing Management (ed.4). Jakarta: PT.Elex Media Komputindo.

Gaya MLA

Keegan, Warren, J.. "Seri Pemasaran dan Promosi Pemasaran Global = Collection for Executive Global Marketing Management". ed.4 Jakarta: PT.Elex Media Komputindo, 1991. print.