Gaya APA

Keegan, W, J. (1992). Seri Pemasaran dan Promosi Pemasaran Global = Collection for Executive Global Marketing Management (First Book) (ed.4). Jakarta: Pt. Elex Media Komputindo.

Gaya MLA

Keegan, Warren, J.. "Seri Pemasaran dan Promosi Pemasaran Global = Collection for Executive Global Marketing Management (First Book)". ed.4 Jakarta: Pt. Elex Media Komputindo, 1992. print.