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Metode Komunikasi Persuasif sebagai Upaya Meningkatkan Sikap Wanita Usia Subur Tentang GAKI
Iodine Deficiency Disorders (IDD) refered to all of the consequences of iodine deficiency in population that can be prevented by ensuring that all population has adequate intake of iodine. IDD prevention have been conducted but the problem. One of the strategies of health promotion in the context of IDD prevention is health education using persuasive communication method.
This research was aimed to measure the effect of persuasive communication method toward changes in attitudes of childbearing age women about IDD in Kepil district, Wonosobo regency. This was a quasi experimental study with non equivalent with pre test and post test of control group design. Subject of the study were 68 childbearing age women in Pulosaren village. These sample were divided into 2 groups. The experiment group was given persuasive communication method, the control group was given counseling method. Sample size was based on inclusion criteria.
The data then were analyzed using t-test for normally distributed data and using Mann-Whitney, Wilcoxon for skewed distributed data. Persuasive communication method was more effective in improving attitude of childbearing women toward IDD compared with counseling method in a month after intervention. This was indicated from statistically significant increase difference in variable of attitude between group with persuasive communication method (5.65), compare with the group using counseling method (2.03). Persuasive communication method was more effective in improving the attitudes of childbearing age women towards IDD than counseling method.
Keywords: attitudes, IDD, persuasive communication
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