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Kajian Kebijakan Periklanan Kosmetika di Indonesia: “Kewenangan Pemerintah Pusat dan Daerah”

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Many problems arose in the cosmetics advertisements such as excessive claims, lack of distribution licence, disapproved advertisements, and unclear authority of National and Province. In the area of policy and regulation there is unclear which is the local and central government authority in controlling the advertisements. In order to protect the consumers against cosmetics that does not meet the qualifications / requirements and misleading information, an assesment of the cosmetic advertising policy had been conducted. A qualitative study was done in Jakarta, Yogyakarta, Denpasar, Medan, and Banjarmasin involving institutions such as Directorate General of Pharmaceutical Services and Medical Devices, The National Agency of Drug and Food Control including their provincial offices, and provincial and district health offices.

The objectives of this study was to examine advertising policy by means of identifying laws and regulations related to cosmetics advertising at central and regional level, as well as their authorities related to cosmetic advertising. Data were collected by Focus Group Discussion and indepth interview. Data analysis was based on the theme and content analysis.

Results show that the relevant laws and regulations of cosmetics advertising at the national level are already existing and identified, while local regulations do not exist yet. The advertising of cosmetics was in accordance with the MOH Decree No 386 of 1994 which should better be revised due to regional autonomy. Authorities pertaining to central and local government were still unclear. Control of advertising was conducted by The National Agency of Drug and Food Control, while manufacturing license was provided and issued by the Directorate General of Pharmaceutical Services and Medical Devices. Deviations of cosmetics advertising were still found in Jakarta, Denpasar, Medan and Banjarmasin.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Beletin Penelitian Kesehatan, 42 (2) : 131-138

Penerbit

Jakarta : Sekretariat Balitbangkes., 2014

Deskripsi Fisik

8p

Bahasa

ISBN/ISSN

0125-9695

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

cosmetics

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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