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Analisis Faktor-faktor yang Mempengaruhi Keputusan Mahasiswa dalam Memilih Kuliah di Politekkes Denpasar

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Based on the report of sipensimaru diknakes poltekkes denpasar during the last three years in 2007 until 2009 Academic year, showed the decreasing number of students studying at Poltekes Denpasar. During those three years the average of students studying at Poltekes Denpasar just 243 people. Analyzing the Marketing factors from marketing mix variables that influence student decision to choose studying at poltekkes denpasar is a very important thing for institution, as well as self-evaluation, can later be used as the basis for developing marketing strategy for the institution in the effort actualized themselves to survive (exist).
This research is analytical descriptive, cross sectional research design. The samples were students on second semester, sorted by propotional random sampling, physically fit, willing to become research subjects. Data collection methods used were interview methods. The reseulting data is presented in table from and teks, then processed and analyzed use processing software.
the result obtained in this study, all variables marmix influence the decision to choose studying in poltekkes Denpasar. Partially, a significant marmix variable that influence students decision choose studying in poltekkes. Denpasar include promotion, school location, personal traits, learning process, physical evidence. Marketing mix variables that affect dominant againts the decision is the promotion by using brochures and banners, as evidenced by the value of Rs (0,666) and sig (0,000).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

Jurnal Skala Husada, 8 (2) 2011 : 150-156

Penerbit

Denpasar : Politeknik Kesehatan Denpasar Bersama., 2011

Deskripsi Fisik

7p

Bahasa

ISBN/ISSN

1693-931X

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

RISK FACTORS
DECISION MAKING
STUDENT, PUBLIC HEALTH

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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