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Tingkat Kepuasan Konsumen Apotek di Kabupaten Banjarnegara

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Hos done research on the level of consumer satisfaction in the district of Bnajarnegara pharmacies. The purpose of this study was to determine the level of concemer satisfaction in pharmacies Banjarnegera district. This research is descriptive analytical model with the observational approch. Sampling for this study using random sampling method with sample areas totoling 400 people of consumers. Methods of data collection is done by using a questionnaire and analyzed by the method of customer satisfaction index (CSI). The analysis showed the value of customer satisfaction index (CSI) on the didimensions of 0.8324 Responssiveness including categories very satisfied, on the assurance dimensions of reliability of 0.7189, including categories of content, on tangible dimension of 0, 7704 including the categories of satisfaction and the dimensions of empathy for 0.6194 categorized quite satisfied CS1 overrall value of 0.695 is in the range of values from 0.66 to 0.80 are categorized as satisfied. Levels of consumer satisfaction pharmacy Banjanegara District is satisfied.

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Pharmacy Juranal Farmasi Indonesia:8(3)2011:67-70

Publisher

Purwokerto : Fakultas Farmasi Universitas Muhammadiyah Purwokerto., 2011

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2p.

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1693-3591

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