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Kemauan Membayar Pelayanan Kesehatan Obstetri dan Faktor - faktor yang Mempengaruhi pada RS PKU Muhammadiyah Surakarta (Willingness to Pay for Obstetric Health Care and In Determinants at PKU Muhammadiyah Surakarta Hospital)
PKU Muhammadiyah Surakarta Hospital had an increasing account receiveable problem year by year (2003-2006) that could interfere with hospital operation. Over 25% of total receivables occurrred at obstetric units. Higher tariff to willingness to pay, but became known only after the use of medical services was concerned, would cause debt. This study aimed to eastimate the willingness to pay for obstetric health care and to determine factors that affect willingness to pay for obstetric health care. This was a descriptive and analytic study using cross sectional design. Subjects were pregnant women who received antenatal care at PKU Muhamadiyah Surakarta Hospital. Samples were taken by purposive sampling techique. The data were collected using a questionnaire covering demographic and socio-economic characteristics, perceived service quality, and willingness to pay. Willingness to pay was estimated by contingent valuation method, namely Bidding Came Technique. Effect of factors on willingness to pay was analysed by linear regression model. Multiple linear regression analysis showed that family income affects the willingness to pay on all classes in both normal deliveries and section caesaria. Perveived quality of service, education, number of parity, and the distance did not show statistically significant effect on willingness to pay for obstetric medical service. Household income increases willingness to pay for obstetric health care. Factors that significantly affect the willingness to pay are family income. In this study, perceived quality of service, education, number of parity, and the distance showed no ststistically significance effect.
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