Gaya APA

Bowersox, D, J. et al (1992). Seri Pemasaran r Promosi Jalur-jalur Pemasaran = Collection for Executive Management in Marketing Channels . Jakarta: Pt. Elex Media Komputindo.

Gaya MLA

Bowersox, Donald, J.. et al. "Seri Pemasaran r Promosi Jalur-jalur Pemasaran = Collection for Executive Management in Marketing Channels". Jakarta: Pt. Elex Media Komputindo, 1992. print.