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Found 1 from your keywords: author="M. Rfiqi Rokhman"
cover
Pengaruh Perluasan Merek terhadap Brand Image; Studi Empiris pada Merek Bodre…
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M. Rfiqi RokhmanSampurnaSuci Paramitasari S.

Bodrex's manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex's brand image. The objective of this research is to examine the influence of Bodrex Flu dan Batuk on Bodrex's brand image. This research was conducted in Yogyakarta using purposive sampling method on …

Edition
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ISBN/ISSN
0126-1037
Collation
8p.
Series Title
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Call Number
Majalah Farmasi Indonesia;21(12010:59-67